Alberto VO5, Coast and Zest Have a New Owner

Sodalis Group buys HRB Brands from Tengram Capital.

HRB Brands, formerly known as High Ridge Brands, has a new owner. Sodalis Group, an Italian personal care company, acquired HRB from Tengram Capital Partners. A purchase price was not disclosed. HRB has sales of about $200 million, according to industry estimates. HRB CEO Jim Daniels will remain in his position. HRB brands include Zest, Alberto VO5, SGX NYC, Coast, Salon Grafix, LA Looks, Rave, Sea Breeze, Pert, Infusim, Sure, Brut and Thicker Fuller Hair. Tengram bought HRB in a 2020 bankrup...

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